Manaf Bilal

Advertising MIND

Mastering Global Media Planning Practices in MENA

Launching his career in the competitive sphere of advertising, Manaf quickly stood out for his adept grasp of planning and buying strategies. A fast learner, he soon transitioned from running a small media unit in Cairo to run a globally renowned MBU firm situated in Dubai.

Manaf's standout achievement was his ability to adapt global advertising strategies to fit the local landscape. Understanding the universal principles of brand storytelling, consumer psychology, and market segmentation, he executed campaigns that were globally sound yet locally resonant. This made him an invaluable asset to major corporations like Unilever, PepsiCo, and Procter & Gamble (P&G).

His ability to apply universal planning principles to specific local contexts resulted in numerous industry accolades and solidified his reputation as a luminary in the field.

While the MENA region posed distinct challenges, such as language variations and cultural sensitivities, Manaf’s mastery of global planning practices enabled him to tackle these issues head-on. His campaigns consistently demonstrated a nuanced understanding of regional characteristics while maintaining alignment with global advertising standards.

Beyond his role in planning and buying, Manaf has emerged as a thought leader in the advertising sector. He's been a keynote speaker at numerous international industry forums, imparting his expertise on adapting global advertising practices to regional needs. His insights have also featured prominently in trade journals and publications, influencing the next generation of advertising professionals.

Manaf's 25-year career is a testament to the power of seamlessly integrating global best practices with local insights. His unique skill set has not only elevated the status of brands he's worked with but has also contributed significantly to advancing the caliber of advertising in the MENA region. As a result, Manaf stands as a beacon of how global planning practices can be effectively localized, setting a precedent for future professionals in the field.