MENA Minds' Spectacular Success with Lay's Claw Machine Activation Campaign
In the dynamic and competitive world of marketing, creativity and innovation are the keys to capturing the hearts and minds of consumers. MENA Minds, a leading marketing agency in the MENA region, proved this with their out-of-the-box activation campaign for Lay's, which featured a human-sized claw machine. This campaign not only caught the attention of consumers but also left an indelible mark on the brand's image and sales.
Lay's, a beloved snack brand, was looking for a unique and engaging way to connect with consumers in the MENA region. The challenge was to create an activation campaign that would not only draw people in but also make them feel a deep connection to the brand.
MENA Minds' creative team brainstormed various ideas, and the concept of a human-sized claw machine quickly rose to the top. They envisioned a larger-than-life experience that would bring out the childlike excitement in everyone. The campaign would allow participants to step inside a giant claw machine filled with Lay's chips, giving them the chance to win a year's supply of Lay's.
The team at MENA Minds meticulously planned every detail of the campaign. They designed a life-sized claw machine, complete with vibrant Lay's branding, and equipped it with a control mechanism. The machine was transported to different locations across the MENA region, strategically chosen to attract maximum footfall.
The campaign was promoted through a multi-channel marketing approach, including social media teasers, influencer endorsements, and interactive contests. This built anticipation and generated buzz well before the claw machine made its debut.
Results
The activation campaign exceeded all expectations, becoming a phenomenal success:
1. Massive Footfall: Wherever the Lay's claw machine appeared, crowds gathered, creating a buzz around the brand and increasing foot traffic to the respective locations (see photos).
2. Social Media Frenzy: The campaign went viral on social media platforms, with participants sharing their experiences and excitement. The official campaign hashtag trended for weeks, boosting Lay's online presence.
3. Sales Surge: Lay's sales in the MENA region saw a significant uptick during and after the campaign. The "win a year's supply of Lay's" offer enticed consumers to stock up on their favourite snacks.
MENA Minds' activation campaign for Lay's, featuring the human-sized claw machine, not only captured the essence of fun and excitement but also solidified Lay's as a beloved brand in the hearts of consumers across the MENA region. The campaign's success demonstrated the power of innovation and creativity in marketing, leaving a memorable and lasting impact on both Lay's and its customers. It serves as a shining example of how MENA Minds' expertise in activation campaigns can elevate brands to new heights, creating unforgettable moments for consumers and brands alike.